Lukka
Lukka
About Lukka
Lukka provides institutional-grade data and software solutions tailored for the digital asset ecosystem. Their offerings include enterprise data management, tax and business reporting, blockchain analytics, and compliance services. By delivering accurate pricing, reference data, and risk analytics, Lukka enables businesses to effectively manage and report on crypto assets, ensuring transparency and compliance in the rapidly evolving digital finance landscape.
My Role
At Lukka, I wasn’t just creating visuals—I was driving collaboration and strategy across teams. Beyond designing external graphics, I partnered with sales, product, and executive teams to develop strategic decks, white papers, and internal materials that aligned with business goals and delivered measurable impact. My work spanned marketing, operations, and global events, ensuring consistency and clarity across all deliverables while addressing the needs of diverse teams.
As Creative Lead, I led a team of four designers, transitioning it from a marketing support role into an independent creative unit. Together, we tackled cross-functional projects that extended beyond marketing to include executive strategy, sales enablement, and company-wide initiatives. Collaborating across time zones with a globally distributed team, I balanced hands-on design with leadership—fostering creativity, streamlining workflows, and delivering solutions that amplified Lukka’s vision on a global scale.
Journey
Creative Lead
June 2023 - Present
Graphic Design Manager
Nov 2022 - June 2023
Senior Graphic Designer
June 2022 - Nov 2022
Graphic Designer
Nov 2021- June2022
Hybrid:
New York Office & Remote
My first year at Lukka was a mix of New York office days and hybrid work, collaborating with a global team to keep the creative wheels turning. By year two, I went fully remote, leading a team of four across time zones—from the West Coast to London—and working closely with our Poland-based team. This role sharpened my ability to lead remotely, design for impact, and deliver work that resonates, no matter the distance.
Frequently used tools
Lukka
About Lukka
Lukka provides institutional-grade data and software solutions tailored for the digital asset ecosystem. Their offerings include enterprise data management, tax and business reporting, blockchain analytics, and compliance services. By delivering accurate pricing, reference data, and risk analytics, Lukka enables businesses to effectively manage and report on crypto assets, ensuring transparency and compliance in the rapidly evolving digital finance landscape.
My Role
At Lukka, I wasn’t just creating visuals—I was driving collaboration and strategy across teams. Beyond designing external graphics, I partnered with sales, product, and executive teams to develop strategic decks, white papers, and internal materials that aligned with business goals and delivered measurable impact. My work spanned marketing, operations, and global events, ensuring consistency and clarity across all deliverables while addressing the needs of diverse teams.
As Creative Lead, I led a team of four designers, transitioning it from a marketing support role into an independent creative unit. Together, we tackled cross-functional projects that extended beyond marketing to include executive strategy, sales enablement, and company-wide initiatives. Collaborating across time zones with a globally distributed team, I balanced hands-on design with leadership—fostering creativity, streamlining workflows, and delivering solutions that amplified Lukka’s vision on a global scale.
Journey
Creative Lead
June 2023 - Present
Graphic Design Manager
Nov 2022 - June 2023
Senior Graphic Designer
June 2022 - Nov 2022
Graphic Designer
Nov 2021- June2022
Hybrid:
New York Office & Remote
My first year at Lukka was a mix of New York office days and hybrid work, collaborating with a global team to keep the creative wheels turning. By year two, I went fully remote, leading a team of four across time zones—from the West Coast to London—and working closely with our Poland-based team. This role sharpened my ability to lead remotely, design for impact, and deliver work that resonates, no matter the distance.
Frequently used tools
From the team
From the team
Robert Materazzi
CEO at Lukka
Robert managed Mariana directly
Caleb Shepherd
Marketing Director
Caleb managed Mariana directly
Ruchi Patel
Junior Chief of Staff at Lukka
Ruchi worked with Mariana but on different teams
Amanda Feldmeier
Graphic Designer at Lukka
Amanda reported directly to Mariana
Arielle Avalos
SEO Manager
Arielle worked with Mariana on the same team
Rudy Martinez
Senior Motion Graphic Artist at Lukka
Rudy reported directly to Mariana
Robert Materazzi
CEO at Lukka
Robert managed Mariana directly
Caleb Shepherd
Marketing Director
Caleb managed Mariana directly
Ruchi Patel
Junior Chief of Staff at Lukka
Ruchi worked with Mariana but on different teams
Amanda Feldmeier
Graphic Designer at Lukka
Amanda reported directly to Mariana
Arielle Avalos
SEO Manager
Arielle worked with Mariana on the same team
Rudy Martinez
Senior Motion Graphic Artist at Lukka
Rudy reported directly to Mariana
Robert Materazzi
CEO at Lukka
Robert managed Mariana directly
Mariana was hired into a marketing team as our most junior team member and within two years she was promoted twice and was leading a team of 4 as Lukka Creative Team Lead. I had the pleasure of having Mariana reporting directly to me as CEO as she supported all company departments with creative and design requests including those from marketing, software and data product teams, sales, corporate development, events among others. Mariana handled this cross functional responsibility with ease, bringing an unmatched level of dedication and follow-through to every task and request. She ensured that all work was not only completed on time but also met the highest standards of quality and creativity. Her flexibility and adaptability is one of her standout qualities. Whether faced with tight deadlines, evolving customer demand, or complex feedback, Mariana adapted seamlessly, approaching every challenge with a positive, solution-focused attitude. She consistently turned feedback into tangible results, skillfully translating both strategic direction and cross functional input into designs that exceeded expectations. Her ability to balance creativity with practicality made her an invaluable asset to all of our teams, always going above and beyond to deliver results that aligned perfectly with our vision. Beyond her technical and creative skills, Mariana fostered a collaborative and supportive atmosphere within her team, inspiring those around her with her enthusiasm and unwavering professionalism. She continuously refined processes with efficiency in mind and was at the forefront of improving how we operated as a team. Mariana would be a tremendous addition to any organization, and I cannot recommend her highly enough to lead a Creative or similar team.
Caleb Shepherd
Marketing Director
Caleb managed Mariana directly
Ruchi Patel
Junior Chief of Staff at Lukka
Ruchi worked with Mariana but on different teams
Amanda Feldmeier
Graphic Designer at Lukka
Amanda reported directly to Mariana
Arielle Avalos
SEO Manager
Arielle worked with Mariana on the same team
Rudy Martinez
Senior Motion Graphic Artist at Lukka
Rudy reported directly to Mariana
From the team
Robert Materazzi
CEO at Lukka
Robert managed Mariana directly
Caleb Shepherd
Marketing Director
Caleb managed Mariana directly
Ruchi Patel
Junior Chief of Staff at Lukka
Ruchi worked with Mariana but on different teams
Amanda Feldmeier
Graphic Designer at Lukka
Amanda reported directly to Mariana
Arielle Avalos
SEO Manager
Arielle worked with Mariana on the same team
Rudy Martinez
Senior Motion Graphic Artist at Lukka
Rudy reported directly to Mariana
Robert Materazzi
CEO at Lukka
Robert managed Mariana directly
Mariana was hired into a marketing team as our most junior team member and within two years she was promoted twice and was leading a team of 4 as Lukka Creative Team Lead. I had the pleasure of having Mariana reporting directly to me as CEO as she supported all company departments with creative and design requests including those from marketing, software and data product teams, sales, corporate development, events among others. Mariana handled this cross functional responsibility with ease, bringing an unmatched level of dedication and follow-through to every task and request. She ensured that all work was not only completed on time but also met the highest standards of quality and creativity. Her flexibility and adaptability is one of her standout qualities. Whether faced with tight deadlines, evolving customer demand, or complex feedback, Mariana adapted seamlessly, approaching every challenge with a positive, solution-focused attitude. She consistently turned feedback into tangible results, skillfully translating both strategic direction and cross functional input into designs that exceeded expectations. Her ability to balance creativity with practicality made her an invaluable asset to all of our teams, always going above and beyond to deliver results that aligned perfectly with our vision. Beyond her technical and creative skills, Mariana fostered a collaborative and supportive atmosphere within her team, inspiring those around her with her enthusiasm and unwavering professionalism. She continuously refined processes with efficiency in mind and was at the forefront of improving how we operated as a team. Mariana would be a tremendous addition to any organization, and I cannot recommend her highly enough to lead a Creative or similar team.
Caleb Shepherd
Marketing Director
Caleb managed Mariana directly
Ruchi Patel
Junior Chief of Staff at Lukka
Ruchi worked with Mariana but on different teams
Amanda Feldmeier
Graphic Designer at Lukka
Amanda reported directly to Mariana
Arielle Avalos
SEO Manager
Arielle worked with Mariana on the same team
Rudy Martinez
Senior Motion Graphic Artist at Lukka
Rudy reported directly to Mariana
Creative Spotlight
Creative Spotlight
Due to the nature of Lukka’s business in crypto assets and security, much of the work I created is confidential. This includes internal presentations, strategy decks, and other sensitive assets. However, I’m excited to share some of the external-facing work that highlights my contributions to the brand’s public presence and marketing efforts.
Due to the nature of Lukka’s business in crypto assets and security, much of the work I created is confidential. This includes internal presentations, strategy decks, and other sensitive assets. However, I’m excited to share some of the external-facing work that highlights my contributions to the brand’s public presence and marketing efforts.
Evolving Lukka
While the Lukka brand vision was established before my time, I played a critical role in refining it, ensuring consistency across all touchpoints, and following the established vision with precision. By creating asset libraries and developing practical guidelines, I empowered teams to execute the brand cohesively and effectively.
Evolving Lukka
While the Lukka brand vision was established before my time, I played a critical role in refining it, ensuring consistency across all touchpoints, and following the established vision with precision. By creating asset libraries and developing practical guidelines, I empowered teams to execute the brand cohesively and effectively.
The Lukka brand was thoughtfully envisioned prior to my time, and my role was to refine and uphold that vision across diverse projects. I focused on maintaining consistency by creating asset libraries and crafting clear, actionable guidelines that ensured alignment across teams. These resources enabled seamless collaboration and helped maintain the brand’s integrity while scaling its presence across marketing, sales, and operations. My work contributed to building a unified visual identity that reinforced Lukka’s position as a trusted leader in the digital finance space.
The Lukka brand was thoughtfully envisioned prior to my time, and my role was to refine and uphold that vision across diverse projects. I focused on maintaining consistency by creating asset libraries and crafting clear, actionable guidelines that ensured alignment across teams. These resources enabled seamless collaboration and helped maintain the brand’s integrity while scaling its presence across marketing, sales, and operations. My work contributed to building a unified visual identity that reinforced Lukka’s position as a trusted leader in the digital finance space.
Digital Marketing Support
Starting as part of the marketing team, I collaborated closely on email templates, social media posts, press releases, partnership announcements, sponsorship graphics, and more. Even after transitioning to a separate creative team, I worked closely with the Head of Marketing to ensure all visuals aligned with Lukka’s brand and goals.
Digital Marketing Support
Starting as part of the marketing team, I collaborated closely on email templates, social media posts, press releases, partnership announcements, sponsorship graphics, and more. Even after transitioning to a separate creative team, I worked closely with the Head of Marketing to ensure all visuals aligned with Lukka’s brand and goals.
Through close collaboration with the marketing team, I developed visuals for email campaigns, social media, and press materials. From partnership announcements to sponsorship graphics, every asset reinforced Lukka’s brand identity. While I occasionally supported the website team, my main focus was on impactful external communications.
Through close collaboration with the marketing team, I developed visuals for email campaigns, social media, and press materials. From partnership announcements to sponsorship graphics, every asset reinforced Lukka’s brand identity. While I occasionally supported the website team, my main focus was on impactful external communications.
Formula E Sponsorship
This project brought Lukka’s brand to the world stage through collaboration with Rokit Venturi and Maserati MSG Racing teams. From integrating our brand into theirs to refining race car visuals, these efforts showcased adaptability and creative problem-solving in a fast-paced, high-visibility environment.
Formula E Sponsorship
This project brought Lukka’s brand to the world stage through collaboration with Rokit Venturi and Maserati MSG Racing teams. From integrating our brand into theirs to refining race car visuals, these efforts showcased adaptability and creative problem-solving in a fast-paced, high-visibility environment.
From race car graphics to sponsorship assets, this project was a unique opportunity to showcase Lukka’s brand on a global scale. Working directly with Formula E teams, we ensured a cohesive visual presence that aligned with the event’s energy and professionalism. Collaborating with Edo Mortara and the Formula E team highlighted the importance of adaptability and creativity in high-stakes partnerships.
From race car graphics to sponsorship assets, this project was a unique opportunity to showcase Lukka’s brand on a global scale. Working directly with Formula E teams, we ensured a cohesive visual presence that aligned with the event’s energy and professionalism. Collaborating with Edo Mortara and the Formula E team highlighted the importance of adaptability and creativity in high-stakes partnerships.
Events Graphics
Bringing Lukka’s brand to life on a global stage, this work included designing graphics for booths, banners, name tags, and event materials. By partnering with the events, sales, and marketing teams, every piece ensured that event messaging aligned seamlessly with the brand while standing out to attendees worldwide.
Events Graphics
Bringing Lukka’s brand to life on a global stage, this work included designing graphics for booths, banners, name tags, and event materials. By partnering with the events, sales, and marketing teams, every piece ensured that event messaging aligned seamlessly with the brand while standing out to attendees worldwide.
From pre-event materials like invitations and social cards to event-day graphics and post-event emails, I worked closely with teams to ensure every touchpoint was aligned and supported their messaging. These designs helped teams effectively communicate key messages, enhancing Lukka’s presence at global events.
From pre-event materials like invitations and social cards to event-day graphics and post-event emails, I worked closely with teams to ensure every touchpoint was aligned and supported their messaging. These designs helped teams effectively communicate key messages, enhancing Lukka’s presence at global events.
A special thanks to the events, sales, and marketing teams for capturing these moments and bringing our graphics to life at events around the world.
Diverse Projects
Beyond external-facing projects, this work focused on creating and refining sales assets, internal presentations, and strategic materials that drove clarity, consistency, and impact across the organization.
Diverse Projects
Beyond external-facing projects, this work focused on creating and refining sales assets, internal presentations, and strategic materials that drove clarity, consistency, and impact across the organization.
A significant part of my role was leading the design and refinement of strategic decks, sales enablement materials, and internal assets, ensuring every presentation aligned with the company’s high standards for clarity and polish. These projects spanned pitch decks, cross-departmental collaborations, and internal communications, consistently delivering impactful visuals tailored to team goals. Company-wide events were a major focus, requiring fully customized visual systems. From spin-off branded visuals to name tags, wristbands, signage, and themed presentations, these projects ensured a seamless and elevated event experience for attendees, all while maintaining brand consistency. In addition to these core responsibilities, I also worked on the VIDA podcast (Veterans in Digital Assets), collaborating on its initial logo and visual identity. Motion Graphics Designer Rudy Martinez led the execution of the podcast’s visuals and recordings, while I provided supervision to ensure everything aligned with the creative vision. Another smaller project involved office signage, where I contributed to front-door branding, wall-mounted assets, and door graphics to add a polished and cohesive touch to the workspace.
A significant part of my role was leading the design and refinement of strategic decks, sales enablement materials, and internal assets, ensuring every presentation aligned with the company’s high standards for clarity and polish. These projects spanned pitch decks, cross-departmental collaborations, and internal communications, consistently delivering impactful visuals tailored to team goals. Company-wide events were a major focus, requiring fully customized visual systems. From spin-off branded visuals to name tags, wristbands, signage, and themed presentations, these projects ensured a seamless and elevated event experience for attendees, all while maintaining brand consistency. In addition to these core responsibilities, I also worked on the VIDA podcast (Veterans in Digital Assets), collaborating on its initial logo and visual identity. Motion Graphics Designer Rudy Martinez led the execution of the podcast’s visuals and recordings, while I provided supervision to ensure everything aligned with the creative vision. Another smaller project involved office signage, where I contributed to front-door branding, wall-mounted assets, and door graphics to add a polished and cohesive touch to the workspace.
Creative Spotlight
Due to the nature of Lukka’s business in crypto assets and security, much of the work I created is confidential. This includes internal presentations, strategy decks, and other sensitive assets. However, I’m excited to share some of the external-facing work that highlights my contributions to the brand’s public presence and marketing efforts.
Evolving Lukka
While the Lukka brand vision was established before my time, I played a critical role in refining it, ensuring consistency across all touchpoints, and following the established vision with precision. By creating asset libraries and developing practical guidelines, I empowered teams to execute the brand cohesively and effectively.
The Lukka brand was thoughtfully envisioned prior to my time, and my role was to refine and uphold that vision across diverse projects. I focused on maintaining consistency by creating asset libraries and crafting clear, actionable guidelines that ensured alignment across teams. These resources enabled seamless collaboration and helped maintain the brand’s integrity while scaling its presence across marketing, sales, and operations. My work contributed to building a unified visual identity that reinforced Lukka’s position as a trusted leader in the digital finance space.
Digital Marketing Support
Starting as part of the marketing team, I collaborated closely on email templates, social media posts, press releases, partnership announcements, sponsorship graphics, and more. Even after transitioning to a separate creative team, I worked closely with the Head of Marketing to ensure all visuals aligned with Lukka’s brand and goals.
Through close collaboration with the marketing team, I developed visuals for email campaigns, social media, and press materials. From partnership announcements to sponsorship graphics, every asset reinforced Lukka’s brand identity. While I occasionally supported the website team, my main focus was on impactful external communications.
Formula E Sponsorship
This project brought Lukka’s brand to the world stage through collaboration with Rokit Venturi and Maserati MSG Racing teams. From integrating our brand into theirs to refining race car visuals, these efforts showcased adaptability and creative problem-solving in a fast-paced, high-visibility environment.
From race car graphics to sponsorship assets, this project was a unique opportunity to showcase Lukka’s brand on a global scale. Working directly with Formula E teams, we ensured a cohesive visual presence that aligned with the event’s energy and professionalism. Collaborating with Edo Mortara and the Formula E team highlighted the importance of adaptability and creativity in high-stakes partnerships.
Events Graphics
Bringing Lukka’s brand to life on a global stage, this work included designing graphics for booths, banners, name tags, and event materials. By partnering with the events, sales, and marketing teams, every piece ensured that event messaging aligned seamlessly with the brand while standing out to attendees worldwide.
From pre-event materials like invitations and social cards to event-day graphics and post-event emails, I worked closely with teams to ensure every touchpoint was aligned and supported their messaging. These designs helped teams effectively communicate key messages, enhancing Lukka’s presence at global events.
A special thanks to the events, sales, and marketing teams for capturing these moments and bringing our graphics to life at events around the world.
Diverse Projects
Beyond external-facing projects, this work focused on creating and refining sales assets, internal presentations, and strategic materials that drove clarity, consistency, and impact across the organization.
A significant part of my role was leading the design and refinement of strategic decks, sales enablement materials, and internal assets, ensuring every presentation aligned with the company’s high standards for clarity and polish. These projects spanned pitch decks, cross-departmental collaborations, and internal communications, consistently delivering impactful visuals tailored to team goals. Company-wide events were a major focus, requiring fully customized visual systems. From spin-off branded visuals to name tags, wristbands, signage, and themed presentations, these projects ensured a seamless and elevated event experience for attendees, all while maintaining brand consistency. In addition to these core responsibilities, I also worked on the VIDA podcast (Veterans in Digital Assets), collaborating on its initial logo and visual identity. Motion Graphics Designer Rudy Martinez led the execution of the podcast’s visuals and recordings, while I provided supervision to ensure everything aligned with the creative vision. Another smaller project involved office signage, where I contributed to front-door branding, wall-mounted assets, and door graphics to add a polished and cohesive touch to the workspace.
Gratitude & Growth
Gratitude & Growth
During my three years at Lukka, I focused on refining brand systems, leading creative projects, and driving collaboration across teams. None of this work would have been possible without the incredible support and contributions of the entire creative team - Amanda Feldmeier, Rudy Martinez and Sonia Birman - and our manager, Robert Materazzi, CEO at Lukka. Together, we ensured that every project was not only visually impactful but also aligned with business goals and brand identity.
During my three years at Lukka, I focused on refining brand systems, leading creative projects, and driving collaboration across teams. None of this work would have been possible without the incredible support and contributions of the entire creative team - Amanda Feldmeier, Rudy Martinez and Sonia Birman - and our manager, Robert Materazzi, CEO at Lukka. Together, we ensured that every project was not only visually impactful but also aligned with business goals and brand identity.
Gratitude & Growth
During my three years at Lukka, I focused on refining brand systems, leading creative projects, and driving collaboration across teams. None of this work would have been possible without the incredible support and contributions of the entire creative team - Amanda Feldmeier, Rudy Martinez and Sonia Birman - and our manager, Robert Materazzi, CEO at Lukka. Together, we ensured that every project was not only visually impactful but also aligned with business goals and brand identity.
Keep Exploring
Keep Exploring
Keep Exploring
More Projects in Progress
More Projects in Progress
More Projects in Progress
I’m currently updating this space with additional freelance and personal work. Over the next month, I’ll be sharing projects ranging from brand visuals to illustrations for shirts, tote bags, and other creative pieces.
Collaborations include work with Miami Art Society, Suite Habana Cafe, Chatarra, Kioko Creative, and more—each reflecting my ability to craft thoughtful, impactful designs across diverse mediums. Stay tuned for more!
I’m currently updating this space with additional freelance and personal work. Over the next month, I’ll be sharing projects ranging from brand visuals to illustrations for shirts, tote bags, and other creative pieces.
Collaborations include work with Miami Art Society, Suite Habana Cafe, Chatarra, Kioko Creative, and more—each reflecting my ability to craft thoughtful, impactful designs across diverse mediums. Stay tuned for more!
I’m currently updating this space with additional freelance and personal work. Over the next month, I’ll be sharing projects ranging from brand visuals to illustrations for shirts, tote bags, and other creative pieces.
Collaborations include work with Miami Art Society, Suite Habana Cafe, Chatarra, Kioko Creative, and more—each reflecting my ability to craft thoughtful, impactful designs across diverse mediums. Stay tuned for more!
